Yuya Hasegawa of Boot Black Japan with Shoe Polishing.
* Brush off debris.
* Wipe with cleansing cream.
* Spray moisturizing substance over upper.
* Repeatedly swipe at shoes with a brush.
* Rub excess cream until shoe starts to gleam.
* Using a soft cloth, rub polish, oil cream, and water until shoe reaches a spotless shine.
(Source: columbus.co.jp)

